Not only do we see wealth dissatisfaction occur as a result of Instagram, but we also see businesses taking advantage of customers.
In the Instagram post above, posted by a local food Instagrammer, we see the difference between the average dish served to a customer, and the dish served to an Instagrammer. This is in the hopes that serving such beautifully arranged foods to a social media influencer who will post it on their account for their thousands of followers to see, will attract more customers to their store.
The Instagram Economy will thus also investigate how businesses are capitalising on the posts of social media influencers and taking advantage of everyday customers, who undoubtedly would have paid a lot of $$’s ($17.90 to be exact) for a bowl of shoddily arranged porridge.