Instagram is today one of the most popular social media applications, with 400 million active daily users, with the biggest user demographic being females aged 18-29 years old.
According to previous studies conducted, it is this age and gender group which are most susceptible to online influences, especially the impact it has on their body image. This raised public concern when the media outlets began reporting on it, however all have failed to mention the wealth dissatisfaction which Instagram is causing.
This is how The Instagram Economy differs. Together with Junkee, The Instagram Economy will investigate the amount of money individuals spend on cultivating their online image and how this influences their perception of themselves.
But why Junkee? Junkee’s target audience aligns with the largest age demographics of Instagram, having over 100 published articles on Instagram and its effects on individuals.
Through this, we aim to reach out to our target audience and beyond, ultimately allowing everyone to feel good in the products that they are able to afford.
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